We believe it's possible to make - and own - great products, without destroying this amazing planet that we love and call home. Each merino wool garment we make is designed to do the job of 3 or 4 cotton equivalents, which simplifies your life and at the same time reduces your consumption footprint.
We choose natural fibres over oil-based synthetics because they look better, breathe better and perform better. They also biodegrade better. In fact, synthetic clothing doesn't biodegrade at all: it lives forever in landfill or breaks down into micro-plastics that can find their way into the food chain.
In addition to making our clothes with natural fibres, we use packaging that can be reused and recycled. And to try and do a little bit extra to help, we're giving 1% of our sales to organisations fighting plastic pollution.